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Chicha banner

Another appropriation from the “chica” culture. An amazing technique although clearly used less often than before because of the proliferation of the gigantic photographic plotter. It is totally ephemeral and lasts no more than a month. Used to advertise music events, like the chicha signs, but in large-scale strategic sites, the banner is made from a very thin nylon fabric wallpaper with hand cut letters and glued with a paste made of water and flour. Simple but effective. 
 Our banner was hung near a popular market on a central highway, one of Lima’s major gateways, camouflaged among other “real” banners. 
 Within the space of the cultural center we decided to put a replica, but on a smaller scale. For many people visiting the exibition, this was the first time they had seen one so closely and were especially surprised by the materials used to manufacture the poster.

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